Love-all is the term used by the umpire to announce the score at the very beginning of a match or a new set. In tennis, the word love represents a score of zero. When a match starts and no points have been played yet, the score is zero-zero, or love-all. This traditional phrasing is part of the unique language that gives tennis its classic and formal character. It signals to the players and the crowd that the battle is about to begin on equal footing. Once the first point is won, the umpire will update the score to fifteen-love or love-fifteen. For example, before the first serve of the opening game, the chair umpire will call out love-all, play to start the match. This reset occurs at the start of every set, giving both athletes a fresh chance to take the lead. It is a moment of anticipation and focus for everyone in the stadium. The term is a staple of professional officiating and is recognized by fans all over the world.
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